Lessons from the Therapy for Mgbánwè Journey
By blending product development principles, user experience strategies, Lean methodology, and the Scrum framework, I was able to overcome significant challenges in the creation and distribution of Therapy for Mgbánwè. This approach enabled me to systematically remove impediments, reduce waste, and iterate rapidly, ultimately creating a more refined and accessible product for a diverse audience.
Therapy for Mgbánwè: Inclusive Product Strategy for Diverse Learning Styles
Learning Preference Outcomes:
Enhanced Accessibility: The addition of multiple content formats made the book more inclusive and accessible to a wider audience.
Scalable Content Strategy: The iterative approach enabled continuous adaptation to meet the needs of various learning styles.
Therapy for Mgbánwè: Weekly Sprints and Customer-Centric Development
Sprint Cycle Outcomes:
Enhanced User Experience: Regular feedback loops enabled the book production and book release teams to adapt the book’s features to better meet the audience’s needs.
Agile Responsiveness: The structured 1-week Sprint approach allowed the book production team to quickly pivot and address emerging challenges without losing momentum.
Therapy for Mgbánwè: Trademark Violation and Swift Rebranding
Rebranding Outcomes:
Proactive Impediment Removal: By prioritizing the rebranding in a focused Sprint, the book production team removed the impediment of the trademark issue without delaying the event for the book release team.
Customer Trust: Offering the updated edition for free built customer loyalty and demonstrated a strong commitment to delivering value.
Therapy for Mgbánwè: Market Access Barriers and Lean Adaptation
Market Adaptation Outcomes:
Product Accessibility: Removing geographic and currency restrictions ensured a wider audience could access the book.
Customer-Centric Design: The Google Drive eCopy allowed the book release to meet Nigerian readers’ needs effectively, with minimized risks, and without delays.